Growth of a Socially Conscious Market

There is an ever-increasing market for the hand made versus the mass produced. Consumers are consciously choosing and demanding more sustainable products that value and respect both workers and the environment.

This socio-economic shift honors small-scale craft production, which is associated with integrity and responsibility. Yet this trend of 'mindful fashion' is almost invisible to the many handloom weavers and communities who contribute their unique skills to the textile industry.

A New Kind of Luxury

Handloom has always been appreciated by a discerning few for its unique aesthetic and embedded soul. Today, however, the quality of the handmade is becoming prized over quantity, and the personal is valued over the anonymous. The global market seeks bespoke handcrafted textiles at affordable prices and desires cloth with a story that includes tradition, quality and sustainability.

More than any other country, India has the greatest potential to supply rich resources of hand spinning and weaving and therefore respond to the worldwide movement toward meaningful consumption.

The Big Opportunity

This paradigm shift effectively translates into an opportunity for weaving communities to build sustainable livelihoods based around this growing demand for handloom textiles, provided that they gain cognizance of this opportunity and are equipped with the skills to participate in the mercurial landscape of global fashion.

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